Our Strategy
We define financial inclusion as the access and use of quality financial and non-financial products in a friendly, simple and reliable way, which contribute to the financial well-being of all people without distinction and of businesses, enriching their lives with integrity and accompanying them in the most important moments of their day and life, leading to the achievement of their projects and dreams.
Financial Services
We seek to contribute to the financial inclusion of all people, recognizing their different conditions and the particular challenge of access to financial services that specific segments of the population have. That is why we embrace differential approaches, which in turn can be intersectional, associated with different aspects such as the life cycle or geographic location, among others, in order to: identify populations, understand their needs, gaps, barriers and causes, and thus mobilize actions that favor their access to banking.
Financial Education and Financial Well-being
Financial education and well-being are fundamental pillars for the comprehensive development of our clients and the communities in which we operate. These concepts not only refer to the ability to meet financial obligations, but also encompass security, confidence and the ability to make informed decisions that promote family and community growth.
By promoting the responsible use of financial and non-financial products and services, we strengthen the closeness in our relationship with our clients, contribute to sustainable development and reinforce Davivienda's position as a leader in the financial sector.
Our Services and Programs
At Davivienda we have designed educational programs and tools specifically adapted to the needs and expectations of various segments.
Community in general
Artificial intelligence advisor that provides personalized responses, promoting better financial decisions.
Portal and conferences that guide users in the proper management and planning of their finances to achieve goals.
The tool to create your personal monthly budget and specific budgets.
Small business owners and entrepreneurs
Strategy where business owners and entrepreneurs can find tools and content that will help them strengthen their knowledge and skills for the consolidation, growth and promotion of their businesses.
Investors
Provides guidance to novice investors, providing informed decision-making criteria and improving their financial security.
Youths
Strategy aimed at young people with gamified and fresh content, preparing a more financially conscious and responsible generation.
Children
Educational portal for children aged 6 to 12, with activities and games that encourage healthy financial habits and contribute to a solid foundation for their future.
Our results
+21M clients
+3,5M Business/Independent
+2,4M Young People
1,1k Businesses
Figures for Colombia and CAM as of December 2024
Offer of non-financial products and services
This document lists other non-financial products and services that promote the financial inclusion of all our clients, especially those who are women, young people, rural population and small producers, and natural persons with businesses, SMEs and entrepreneurs.
Our strategies in Colombia
Ecosystems with social and environmental impact
We create specialized intervention models that seek to serve communities, identify their needs and provide them with a financial offering aligned with their expectations. We connect communities, through our digital wallet, DaviPlata, and with financial education content, to improve access to products and services that promote their financial well-being, positively impacting their social and environmental surroundings.
