We promote the progress of people, thus contributing to the solution of the challenges faced by communities, thanks to projects and strategic alliances that allow us to generate value to others.

Financial Education

We provide inclusive financial education that fosters healthy habits in all the countries where we operate, thanks to a culture of conscious savers, responsible debtors and informed investors. We strengthen trust in banking by encouraging the responsible use of financial products and supporting their usability, transcending regulatory compliance.

In 2021 we launched “My Finances in Jeans” aimed at young people and through portals, conferences and other tools we managed to impact

9,5 million customers

114,5 thousand People

1,005 Companies

24,6 thousand Courses and conferences in the countries where we are present

We have innovative tools that allow us to reach our clients and other financial consumers, with virtual and face-to-face content specially designed for each segment and time of life.

Relationship with communities

Programs that promote sustainable development through alliances, social investment, volunteering and developing skills in the communities where we operate.

Labor Inclusion

We generate opportunities through labor inclusion in rural populations.
In 2020, we launched our first labor inclusion project in Pensilvania, Caldas, in which more than 80 women and young people have access to employment. A project in which various private and public actors and non-governmental organizations contribute

Cultivarte Familia

We promote the social and economic development of low-income housing communities through learning programs and a range of products and services tailored to their needs. We have two spaces where we have impacted 1.6 thousand beneficiaries and more than 60 courses have been given to strengthen skills related to employment, entrepreneurship, financial education and 21st century abilities.

Social Investment

The total investment that we made to the community during the year 2021 in Colombia was COP $25,566,112,993 distributed as follows:


Percentage of Total Costs

Charitable Donations


Community Investments


Commercial Initiatives


Total (must equal 100%)



This year we invested COP $19,410,971,585 in support of multiple community projects in Colombia and Central America.

Volunteer work hours represented in COP439 million

Type of Contribution

Total Amount (in local currency)

Cash contributions COP $19,410,971,585
Time: employee volunteering during paid working hours COP $438,787,000
In-kind giving: product or services donations, projects/partnerships or similar COP $0
Management overheads COP $0
Fundación Bolívar Davivienda

Through the Bolivar Davivienda Foundation, the Bolivar Group and Davivienda reiterate their social commitment to high-impact programs that support and enhance transformative projects, generating skills in people, communities and organizations to build a more just, equitable and innovative society.
To learn more about the Foundation’s management, we invite you to consult its sustainability reports at:

Equity, Diversity and Inclusion

Strategies that seek to equalize opportunities for all and eliminate barriers for our employees and customers belonging to minority population groups, specially on gender and new generations.

  • We join inclusive initiatives in favor of people with disabilities through the Inclusive Colombia program. Internally, we also have courses aimed at people with cognitive disabilities.
  • We are the first member in Colombia of the Financial Alliance For Women, strengthening our commitment to gender equity.
  • Learn more about our Diversity and Inclusion policy here

Financial Inclusion: DaviPlata

DaviPlata, our Digital Native Bank, is the solution that made financial services in Colombia available for everyone.

In 2021, DaviPlata closed the year with 13.8 million clients becoming the second largest neobank in Latin America by number of users, with presence in 98% of the municipalities in Colombia, reaching nearly 40% of the adult population of the country.

Diversity, Equity and Inclusion with all our employees

We are an inclusive organization, we value differences and promote equal opportunity environments. We have a Diversity and Inclusion Policy that makes explicit the practices we have been applying for years in terms of diversity in all areas: cultural, gender, sexual orientation, generational, skills.

In 2021:

  • 30% of the members of our Boards of Directors in our national and international subsidiaries are women.
  • 61% of our employees are women
  • 39% of women in management positions